Pete King

Pete is a creative copywriter with a deep understanding of business and finance. Currently residing in the bustling city of New York, Pete brings his unique perspective to the world of marketing and communication. With his keen eye for detail and expertise in the field, Pete crafts compelling copy that resonates with audiences.

Four clear plastic bowls with vegetables

Are Plastic Container Packages Still Good for Business?

Trends drive business changes because consumers pay attention to them. At the rise of e-commerce, many physical retail stores have gone online or added an online platform. The popularity of mobile usage has prompted brands to ensure their websites are responsive. And consumer concerns over environmental issues are encouraging companies to adapt eco-friendly practice. So […]

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What Happens When You Click Smile Amazon?

Consumers want companies that do good. And doing good means going beyond practicing company values throughout the organization. When your company gives back, you encourage brand loyalty. You bolster engagement when your organization shares a mission and purpose with your target market. It comes as no surprise then that many businesses have expanded their corporate

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two women working at the office

Quid Pro Quo Harassment: Power Play at Work

The #MeToo movement has inspired many people to come forward with their stories in the pursuit of beating sexual harassment. Unfortunately, harassment is still a very real problem everywhere, especially in workplaces. There are two types of sexual harassment in the workplace: quid pro quo and hostile environment sexual harassment. Between the two, quid pro

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people in a building

Marginal Benefit: Strike a Balance Between Pleasing Customers and Making a Profit

Business owners must understand the relationship between the cost of your products and services and the returns on your investment. One way to gauge this aspect of the business is to understand the marginal benefit, a concept in economics. A thorough understanding of marginal benefit sets your business for financial success. The shorter version of

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holding credit cards

Introducing Credit Cards to Your Teens: When’s the Right Time?

Financial responsibility is a lesson many parents wish to impart well on their kids at an early age. Traditionally, piggy banks and savings accounts are just some of the many ways parents teach their kids about wise spending and smart investments. But with the conversation of financial responsibility and children also comes the topics of

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firefighter outfits

The Firefighter Life: How Much Do They Make and How to Become One?

When you were young, were you one of those kids who would enthusiastically answer “Firefighter!” when an adult asked you “What do you want to be when you grow up?” For a child, the occupation seems adventurous, especially when you see adults riding in big red trucks and courageously putting out big fires. As an

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