Patty Lindsey

Your brand is more than just your business name and logo. It defines your identity on the market, which makes it one of the most crucial aspects of your business, big or small. Branding requires specific strategies and techniques to be effective. A company can’t simply put out products and services without a unique trait

People constantly find ways to reinvent the products and services that we use. This is how we innovate and change the world for the better. Not too long ago, electric cars were only a dream for most people. Now, companies like Tesla are spearheading their production and sale to the masses. Soon, anyone can live

It can be hard to get genuine customer opinion when people often lie on surveys. Ask any online survey system supplier and they will tell you that two to three out of 10 individuals lie on their survey answers. So, why do these people lie? Table of Contents To boastTo fit inTo defend themselvesTo be politeHow

For some people, working for someone else isn’t the best option. If you are one of them, then the thought of starting your own business might have crossed your mind quite a few times already. However, how do you know which route to choose? Do you get a franchise or start your own business from

Greek food is bound to be better if you eat it in Greece, but that doesn't mean you can't get delicious traditional Greek food in the U.S. If you've been to Greece, then you'll know just how good authentic Greek food can be. But if you haven't, you can still enjoy close to authentic Greek food

Everybody loves beer, and it takes a lot of time and energy to make these brewed drinks. There is a special ingredient used to have that distinct taste in beers, and that is with hops. Hops are the plants that produce the hop flowers used in brewing beer as a flavoring component. The flowers are

Whether you are building a house or adding an extension to your existing property, a construction project brings its own challenges. One of these is the fact that they can have a high price tag. If you are managing the project, then it will be up to you to manage the costs. To help with

When you’re involved in an accident, it’s only natural that you’d want paramedics and emergency medical technicians (EMTs) to come running to you. However, you’d notice that whenever they arrive at the scene, they walk towards the injured parties. You won’t see them running at breakneck speed towards the wounded. Before you judge, learn why